What: Showfields has signed a 10-year deal with EastBanc, a D.C. real estate development firm, to occupy a space in the US capitol.

Why it is important: Following the recent debut of its New York NoHo store and keeping with its unique style of retail, Showfields’ DC location will stretch across three floors with departments that resemble rooms in a typical home which the retailer plans to make more holiday-centric for the upcoming season.

Similarly to Showfields, Simon Property Group has partnered with Leap, a company that helps DTC brands transition into physical stores, to bring more digitally-native companies into malls. As part of the collaboration, the two companies are opening four stores in California and Florida.

Showfields opens location in Washington, DC