What: Showfields is bringing its distinctive retail format to the Williamsburg section of Brooklyn.

Why is it important: The 11,500-square-foot store will open in June at 187 Kent Avenue, at the base of a new apartment development called The Kent House.

The Brooklyn store, unlike the other Showfields locations, will be called “House of Showfields” and will be designed to emulate a six-room home, replete with a courtyard; a dining room for products for dining and socializing; a foyer; a lounge, and a kids’ area with high chairs, bibs, toys and educational products.

This location will have proprietary technology not only for sales data but also to learn which customers saw their products in the store and ended up interacting with the brand’s website and possibly making a purchase online. Sensors from Retail Next and Showfields’ point-of-sale software gather sales figures, traffic figures, customers’ gender, whether they touch and engage with products or just pass by, among other types of data.

Among the brands that will be sold at the Brooklyn store will be Greats, a premium sneaker brand; WTHN, a wellness company; organic skin care brand Ogee, and Lalo, which creates products for babies. House of Showfields will also offer a program of events beginning this summer.

Showfields coming to Brooklyn