What: Shopify announces multiple updates to its platform with AI at its core.

Why it is important: The updates will support merchants in their productivity as well as upgrade their experience on the Shopify ecosystem.

The Summer 23 updates include Sidekick, Shopify Magic, and Marketplace Connect.

The Sidekick tool allows entrepreneurs to engage in conversation with the AI which will in turn optimise workflow and facilitate business decisions. Shopify Magic also aims to enhance the merchant experience by introducing personalised AI-generated FAQ responses, content creation, and optimised emails. Marketplace Connect streamlines the management of multiple sales channels for merchants by enabling them to sell directly on major retailer sites such as Amazon and eBay.

Shopify launches first AI-powered commerce assistance