What: Shopify consolidates its position of DYI website enabler, through easy to add software bricks, and now, content creation.

Why it is important: E-commerce website owners and operators will have an easier access to content and design creation, which might help the emergence of new designs and approaches to selling online.

Shopify has launched a free application called "Collabs Network" for merchants to connect with content creators and influencers to build sales and customer acquisition.

This expansion of the Shopify Collabs app, launched in 2022, allows creators to partner directly with Shopify merchants, obtain an affiliate link, and promote products without the need for individual partnerships often managed by middlemen or agencies. Creators can search and categorize products, identify brands favored by their followers, and earn high commissions on sales.

This comes in response to a booming creator economy, estimated to be worth over USD 100 billion. Merchants maintain control over who promotes their products and benefit from reduced customer acquisition costs.

Shopify launches a tool helping content creators