What: Shopify checkout and payment processing system are now integrated into Facebook platforms.

Why it is important: By providing its Shopify Pay option on social media, Shopify reinforces its central position for brands, encouraged to use their solution for their e-commerce developments.

Shopify operates the technology that powers many branded websites, and to ease customers’ experience from site to site, has developed Shopify Pay, a system that stores credit card and personal details (on Shopify’s servers) so that users do not have to enter them twice when shopping different brands.

Now, Shopify Pay (60 million global users, to be compared to 377 million for Paypal) is an option available on Facebook and Instagram, allowing customers to enjoy m-commerce (a market estimated to USD 36 billion this year) with the data they have stores on Shopify. It is expected to increase the return rate of customers, by erasing any friction point. Critics point out that, for now, Shopify Pay is not know enough to be a game-changing option.

However, one thing is sure: Shopify becomes a more and more central player for brands and retailers, by increasing its reach and customer services across the board.

Shopify Expands Its Checkout System to Facebook and Instagram