What: Nordstrom partners with Package Free giving customers the ability to buy in bulk to reduce waste

Why is it important: an innovative business model to challenge traditional product offerings with zero waste as the main focus.

Zero-waste retailer Package Free will be the star of Nordstrom’s Pop-In shop, available in select Nordstrom stores and online through May 9. The Pop-In concept has been known to promote sustainability and the partnership with Package Free offers customers an accessible solution to trash-free living.

Biodegradable and eco-friendly items across all verticals are available including beauty, grooming, kitchen, cleaning, and children’s items. Some products carried by Package Free do have packaging, but they are typically compostable or recyclable, and are vetted by a team of sustainability experts.

Package Free has seen a lot of success and will be offered in select Nordstrom stores including Toronto, Seattle, Chicago, Austin, Dallas, and the New York City flagship. Nordstrom staff are trained on zero-waste tips and living as per the Package Free ethos. In the case of online orders, fulfillment will be handled by Package Free where the company uses 100 percent post-consumer paper to pack and ship orders.

Package Free had physical stores in Chelsea Market and Brooklyn that were closed due to the pandemic, but hope to revive their physical presence again following the initiative with Nordstrom Pop-In.

Nordstrom Wants You to Buy in Bulk, Shop Zero Waste With Package Free