What: Shinsegae Department Store in Gangnam, Seoul, has launched "House of Shinsegae," a luxury hotel-style venue within the department store, offering premium food, beverage, fashion, and beauty services.

Why it is important: This innovative concept redefines the role of department stores by integrating luxury hotel experiences, enhancing the shopping experience, and attracting high-end clientele for social gatherings and business meetings.

Shinsegae Department Store's Gangnam branch has introduced "House of Shinsegae," a 7,273 square meter space designed to provide a luxury hotel experience within a shopping environment. Opening on June 10, this new venue features premium restaurants, a wine specialty store, and high-end select shops for fashion and beauty, set to open in August. The space includes sophisticated interior design, curated food offerings, and extended hours until 10 p.m., transforming the department store into a destination for exceptional dining and social experiences.

Shinsegae unveils 'House of Shinsegae': luxury hotel experience inside department store