Shinsegae’s E-Commerce Arm SSG.com Plots IPO

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 |  
Aug 2021
 |  
Business of Fashion
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What it is: SSG.com, the online marketplace operated by Shinsegae is planning to list on the local stock market.

Why it is important: The IPO could be a response to rival firms like Coupang listing or as a way to raise funds after a year of M&A spending.


SSG.com has started the process by asking local businesses to make proposals to act as the IPO's lead manager. The business didn't say when it will go public, but if everything goes well, it may do so in 2022, with the proceeds going toward logistics and technology infrastructure.


Shinsegae’s E-Commerce Arm SSG.com Plots IPO