What: Shinsegae International has appointed William Kim as its new CEO. He will also continue as the chief digital intelligence officer of the Shinsegae Department Store division to strengthen its digital strategy.

Why it is important: Shinsegae International will continue to strengthen its core competitiveness through the introduction and operation of innovative new brands. With the appointment of Kim, the company plans to spearhead further growth through mergers and acquisitions and international expansion.

Prior to joining Shinsegae International, Kim served as the CEO of Rapha, a British cycling apparel brand. He expanded Rapha's global digital platform and developed its community concept.

Before leading Rapha, he spent three years in Samsung Electronics' mobile division as the executive vice president of the Global Direct to Consumer Center. He was responsible for managing the company's official website, external third-party digital platforms and global retail stores.

In 2012, Kim led British fashion retailer All Saints, which he turned into an iconic global innovative fashion brand. He renewed the firm's business model, focusing on digitalization and globalization to help establish a foundation of sustainable profitability.

His extensive experience in digital management and consumer experience derives from more than 29 years of experience working for brands such as Burberry and Gucci.

Shinsegae International names Kim as new CEO