What: Shinsegae Gangnam store has reached peak traffic during the opening of their new section dedicated to sweets and bakeries.

Why it is important: Shinsegae took inspiration on European gourmet halls with a competitive advantage on a market where every famous name remains to be introduced.

The Shinsegae Department Store's Gangnam branch has seen a significant increase in dessert sales at its Sweet Park, which has been open for a month. The sales have increased by 201% year-on-year, indicating strong demand for the dessert offerings. Additionally, more than half of the new customers visiting Sweet Park are in their 20s and 30s, suggesting that the target demographic for the  dessert centre is young adults.

The Sweet Park features over 40 dessert stores from both domestic and international brands, including the first domestic stores of Belgian royal chocolate "Pierre Marcolini" and famous bakery "Milie".

Shinsegae hits record traffic with its new food hall