South Korean retail giant Shinsegae is aggressively expanding its fashion operations with the launch of seven labels in a month. A major development for the group's merchandising unit was its push towards menswear after having mainly focused on womenswear. The company launched a male fashion brand Comodo Studio, after it saw more than 30% sales growth over the past two years with Codomo Square, another menswear brand it acquired in 2012. It also launched an in-house menswear collection, Man on the Boon, and opened its first store in the group's new shopping mall Starfield Hanam.