What: Shein is expanding its multi-category offer and is planning the launch of an integrated marketplace in Europe.

Why it is important: That marketplace has already launched in the US and Brazil, and the company said it will be coming to Europe and the UK this autumn. Marketplaces have become must-haves for online retailers in recent years, and it's no surprise that the company is diving deep into this area.

It said that “through strategic collaborations with renowned global brands and trusted third-party sellers, trend-lovers will now have access to a wider range of product categories”.

New categories include a big focus on products for the home from ingenious portable washing machines to smart home products such as remote-controlled lighting, as well as bathroom and kitchen fixtures and wallpaper.

Shein will launch Europe marketplace