Shein rumoured to become an online marketplace
What: Rumors are spreading that Shein is changing its strategy to become a marketplace in order to compete with big online retailers like Amazon and Alibaba.
Why it is important: The Wall Street Journal reportedly saw a memo sent by Shein to its investors stating that they are considering a move to sell merchandise from third-party brands in addition to its own brand which lines up with Shein recently divesting operations and opening warehouses and manufacturing in central Europe.
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