Shein opens pop-up in the Philippines
What: Shein goes physical in the Philippines.
Why it is important: After having conducted similar experiences in the West, they are testing markets with radically different cost structures, population demographics and economies.
The pop-up opening took place last week at Ayala Malls Manila Bay, featuring a fashion runway, partnerships with Alipay+ and the mall’s e-wallet partner GCash alongside an appearance by Filipina actress Belle Mariano, a newly appointed local brand ambassador.
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