What: Shein is opening its first-ever permanent store in the fashion precinct of Harajuku in Tokyo, Japan this November.

Why it is important: Customers cannot take products home from in-store, but instead can make purchases by scanning QR codes and buying through the Shein app which will then ship products to their home or office.

Along with the store opening, a Shein pop-up will be open in Osaka until the end of January, with nine fitting rooms and around 800 items across men’s, women’s, home and pet categories. Inside the 201-square-metre two-story building in Harajuku, the first Shein store will include three fitting rooms and an Instagrammable photo booth.

Shein opens first permanent store in Tokyo