What: Shein launched a resale platform this month to offer American customers the ability to buy and sell their second-hand clothing through the app.

Why it is important: Shein’s move into resale demonstrates its continued pursuit of customer loyalty by reaching them through multiple new touch points and building engagement across channels.

Other fast-fashion resale apps have seen relative promise, with PrettyLittleThing’s second-hand marketplace app recieving more than 100,000 signups within the first weeks of its launch.

Shein joins the resale market