What: Shein and Klarna are opening a short-term pop-up with a debut for the e-tailer in London’s Covent Garden.

Why is it important: The experience will take visitors into Shein Spring Sensation and give shoppers a chance to browse the upcoming spring collection in person.

This is a different development for the pure-play online retailer and reflects the increased visitor traffic being seen in London’s tourist hotspot.

The focus is on getting involved, with a big beauty aspect. That means how-to sessions like how to create the perfect updo, free massages, make-up masterclasses, yoga sessions, manicures, and even a calligraphy class.

Happenings such as this are also important for giving payments specialist Klarna greater exposure to the consumers most likely to use it.

Shein and Klarna open a pop-up