What: Sephora announces the first-ever European Sephoria event to be held in Paris on October 6-7.

Why it is important: The immersive experience will offer customers a chance to consult with experts in the beauty industry.

The event will take place at 150 rue de Rivoli in central Paris across three floors. Sephora will showcase its makeup, skincare, haircare, and perfumery brands, as well as special offerings for Christmas 2023. Around 40 brands, including Fenty Beauty, Rare Beauty, Drunk Elephant, Manucurist, and GHD, will be featured at the event.

Visitors to Sephoria will have the opportunity to enjoy beauty treatments and attend masterclasses led by cosmetics brand founders and industry experts. Additionally, a café with DJ sets will be available for guests.

On October 6, admission will be limited to Sephora's Gold loyalty club members and the press, replacing their traditional pre-Christmas press presentation. On October 7, the event will be open to the general public from 9 am to 9 pm. Tickets, priced at €35 for Gold Club members and €45 for the general public, will include a free gift pack containing products from Sephora's featured brands. Tickets will go on sale to the general public on September 7 on Sephora’s ad hoc website.

Sephora’s immersive Sephoria event scheduled in Paris on October 6-7