Sephora launches « swipe it, shop it »
Capitalizing on the addictive nature of mobile games, beauty retailer Sephora is unveiling a campaign to advertise its Sephora Collection store brand line on mobile and desktop. The retailer has assembled 1,000 photos of products and swatches for its new "swipe it, shop it" and "beauty uncomplicator" features that help shoppers browse and buy. For "swipe it, shop it," users are presented with a look, and can swipe left or right to shop it or not. "Beauty uncomplicator" asks users three questions to narrow down their search.
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