Department stores in Korea are battling each other with their food offers. In the past, the in-store restaurants tended to be operated by a subsidiary or a family company. Thus Lotte used Yukyung restaurant operated by the founder's third wife. Similarly Hyundai favoured its subsidiary Green Food. Now both are opening up to outside concepts which are popular with customers. Lotte will introduce a sushi format as well as a Chinese restaurant and a European casual eatery. Hyundai is focusing on attracting popular formats to its food courts. Shinsegae has also introduced new restaurants this year: youth-driven concepts from Gangnam and Hongdae have been popular. They say that new restaurants attract more customers to the stores.

Illustration 'Seoul Food in stores august 2016' (png - 0.13Mo)