Selfridges has won the World's Best Department Store Campaign 2017 for its 'EveryBODY' campaign at the World Department Store Forum, held in Toronto this month. The 'EveryBODY' was a multi-faceted campaign to mark the opening of the Body Studio at Selfridges London, a 37,000 square foot in-store concept offering over 150 brands and more than 30,000 different styles across lingerie, swimwear, and hosiery. The campaign was shot by acclaimed fashion photographer Norbert Schoerner and co-created by award-winning Royal Ballet choreographer Wayne McGregor to project diversity, inclusivity and the concept of togetherness, as well as to celebrate the beauty and strength of the body. The annual award recognises the role of in-store campaigns for department stores, to create footfall, increase conversion rates and sales, as well as to connect with existing and new customers. Selfridges was up against LaRinascente in Italy and Myer in Australia for the award.