What: The department store has launched a stock-exchange style space that allows customers to value and exchange pre-owned items and get them repaired or upcycled.

Why it is important: The initiative demonstrates Selfridges’ commitment to retailtainment and its net-zero carbon emissions goal as it continues to provide unique experiences for its customers.

The Stock Market will run until June 10 at the department store’s key Corner Shop in its Oxford Street, London flagship.

The initiative is part of its Worn Again event which includes circular shopping experiences at three locations.

The space imitates financial stock exchanges, with data-filled trading screens, stock-exchange-style rotundas, and stockbrokers who are there to assist customers.

Customers are encouraged to discover the value of their clothes and accessories by adding value to their existing investments through repairs or upcycling or selling them for Selfridges credit instead of buying new.

Brands will also be taking part in the Stock Market providing a variety of services and a wide assortment of secondhand products. SOJO is a repair specialist where customers can drop off their items for tailoring and repair needs. At Sneakers ER’s booth, customers can have their shoes valued and sell them for store credit and have their shoes cleaned or repaired. Vintage Threads offers authentication services as well as upcycling and dyeing. Visitors can also shop for luxury bag resale, and have their bags authenticated or restored at The Handbag Clinic.

Selfridges unveils Stock Market in Corner Shop to boost experiential circularity