What: Selfridges releases a loyalty scheme that offers customers free shipping, first access to events, charitable donations, and exclusive experiences.

Why it is important: The Selfridges Unlocked scheme will give customers a variety of benefits as well as give back to the community.

The luxury department store, Selfridges, has released a loyalty program, in which holders will gain perks such as free shipping over GBP 150 and first access to events, services, and product launches. The company also vows to donate to Centrepoint on behalf of customers after each purchase. Customers can opt-in to receive a Selfridges Key QR code to be placed in their digital wallet for use in-store and online. The London department store also announced its Swap Shop in which customers will be able to exchange their unwanted clothing for stamps that can then be traded for pre-loved clothing- this is in partnership with the fashion rental firm, Loanhood.

Selfridges unveils new ‘Unlocked’ membership scheme