What: Selfridges has launched its 2024 Christmas campaign, "More the Merrier!", featuring vibrant decorations, creative window displays, and immersive in-store experiences across its London, Manchester, and Birmingham locations.

Why it is important: This festive initiative highlights Selfridges' commitment to creating memorable and immersive shopping experiences, drawing in customers with a mix of art, culture, and retail, while showcasing their diverse and carefully curated gift offerings.

Selfridges has kicked off the holiday season with its "More the Merrier!" Christmas campaign, transforming its stores into festive wonderlands designed by a team of talented artists and creatives. The flagship Oxford Street store boasts elaborate window displays inspired by British artist Andrew Logan, featuring a maximalist blend of textures, patterns, and vibrant colours. Additional displays by Charles Jeffrey and Flaminia Veronesi bring mythical creatures to life, creating a festive blend of beauty and hedonistic chaos. Selfridges is also offering a variety of in-store experiences, including live performances, DJ sets, and even a visit from Santa and his Christmas Crackers starting 29 November.

This year’s campaign reflects Selfridges' focus on creating immersive and joyous experiences for visitors. Laura Weir, Selfridges’ Chief Creative, describes the campaign as a "vibrant crescendo" to the year, celebrating maximalism and imagination. With a mix of new, pre-loved, rentable, and refillable products across all categories, Selfridges aims to be the go-to destination for Christmas gifts and holiday cheer in 2024.

Selfridges unveils "More the Merrier!" Christmas celebration for 2024