What: To celebrate the power of food bringing people together, the meal-themed window displays also respond to the new owners’ vision of building a world-class food hall.

Why it is important: The holiday season decorations have been rolled out across its four stores in London, Birmingham and Manchester as well as online.

15 windows at the Oxford Street flagship are decorated with festive food displays such as a club sandwich tower in front of a fridge filled with silver designer bags and Brussels sprouts stacked on top of a car like a freshly cut Christmas tree. Santa will be making an appearance daily to interact with customers and host events starting 25 November.

There are plans to have a food market and restaurants. While Selfridges has a host of restaurants, they’re spread throughout the store, thus, the new joint owners plan to create a food hall offering luxury and organic options.

Selfridges unveils food-themed Christmas windows