What: the retailer launches a series of “exciting foodie collaborations”

Why is it important: award-winning restaurant collaborations to enhance traffic in department stores

Selfridges have opened a new pop-up space in its London Foodhall that will showcase different food industry talent. First up is Pabellón, a Venezuelan street food brand, who began its residency on 12 March. In 2019 and 2020 they won multiple British Street Food Awards.

Calling it a series of ‘exciting foodie collaborations’, Selfridges’ head of food, Andrew Bird, adds: ‘The space has been designed to be a launchpad for new brands as well as a destination for the capital’s best street food and exciting chef collaborations.

The Pop Up Kitchen at Selfridges will operate a takeaway service during standard opening hours to begin with, given lockdown rules.

Selfridges unveils first pop-up kitchen collaboration