What: The luxury department store has acquired a temporary license to host “micro weddings” for a limited period this year for up to 20 guests.

Why is it important: Selfridges ventures further into offering unprecedented services and customer experience.

The venture into wedding came as the answer to the growing trend for alternative and smaller-scale wedding celebrations after the COVID-19 outbreak halted wedding plans,  which makes finding a wedding venue in 2021 challenging.

Ceremonies will take place in the retailer’s new Wedding Suite on the fourth floor, which will be decorated according to couples’ chosen packages, and parties will continue at its restaurant, the Brasserie of Ligh. To mark the occasion, there will also be a wedding takeover in Selfridges’ ever-evolving Corner Shop.

Selfridges Turns Full-Service Wedding Venue