What: Selfridges opens a pop-up where customers can bring back unwanted garments and get credits for them.

Why it is important: The department store has pledged to achieve 40% of its turnover through the 4 R (resale, recycle, rent, reuse) within 2030. They need to find the right economic equation to make sure this is profitable.

Selfridges is partnering with circular fashion platform Loanhood to launch 'Swap Shop,' a concept allowing customers to exchange pre-owned clothing for other secondhand items.

The initiative, which will run from July 10 to 30, is part of Selfridges' broader sustainability effort, 'Worn Again,' promoting secondhand and circular shopping experiences. In addition, 'Thursday Lates' events will feature workshops, shopping, and entertainment, with all proceeds going to Oxfam.

Selfridges to host “swap shop” concept