Selfridges Project Earth sustainability initiative
British department store Selfridges is launching a new sustainable initiative called Project Earth, with plans to change the way we shop by 2025. It is based on three issues (quotes):
- Materials: Ensure the most environmentally impactful materials used throughout the business come from certified, sustainable sources by 2025
- Models: Pioneer new retail models and experiences, making Selfridges synonymous with circularity, including repair, resell, refill and rental
- Mindsets: Put longevity, creativity and sustainability at the heart of the business, and engage with teams, partners and customers to effect change
The retailer collaborated with more than 300 brands on exclusive collections, and Project Earth will supported by a programme of events and activities.
Press release: SELFRIDGES AMBITION TO CHANGE THE WAY WE SHOP
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