What: People can get married at Selfridges, and now they can source their pre-loved wedding outfits from the store, too, with the opening of a circular bridal boutique at the Corner Shop.

Why is it important: The new service follows the launch of Selfridges’ wedding services which allow consumers to marry at the Oxford Street store.

There is no question that the pandemic have transformed people’s approach to weddings. Many are feeling a newfound freedom to stage a smaller and more unconventional affair. The past 18 months have also focused people’s attention on the environment and rented clothing, too, and that’s why Selfridges is giving over its Corner Shop to pre-loved wedding outfits and accessories for brides, grooms and guests.

The space, 'Resellfridges: The Wedding' dovetails with the store’s growing enthusiasm for rental and resale services, part of its Project Earth sustainability commitments. The selection will include designer dresses, upcycled men’s wear suits, vintage wedding rings and pre-loved accessories, as well as rental. For instance, a dress, by Greek designer Christos Costarellos, costs GBP 2,870 to buy, and GBP 45 per day to rent.

Pre-Loved Wedding Dress From Selfridges