What: a new partnership between the Royal Mail in-store service at Selfridge.

Why is it important: In order to offer a “one-stop shop and ship service” for customers, these two companies’ collaboration allows shoppers to ship their Selfridges purchases and letters to Santa while in the store.

Launching on 12 November 2020 until January 2021, customers will have their gifts wrapped and shipped by Royal Mail at Selfridges. “We are excited to team up with Royal Mail and to bring such a bespoke postal service and offer to our customers right in time for the busy holiday season,” Selfridges Store Director Meave Wall said.

Selfridges Oxford Street store will have a special Royal Mail pop-up room to make it as convenient as possible to buy and deliver Selfridges orders for Christmas. “Doing this in partnership with Selfridges is guaranteed to add the Christmas sparkle to top this off. From everyone at Royal Mail, stay safe and get ready for a very merry Christmas with Royal Mail at Selfridges,” said Royal Mail chief commercial officer Nick Landon.

Selfridges and Royal Mail announce post office pop-up for Christmas