London department store Selfridges opened its Christmas store on August 1st… with just 145 shopping days left in the Holiday buying period. The high-end retailer launched the festive department on its fourth floor, complete with 50,000 decorations. Among this year's big trends are personalised decorations, disco gems, warm and white metallics, and Nordic wood. Geraldine James, Christmas home and decorations buyer, said: "We have so many customers visiting from all over the world and eager to snap up festive souvenirs on their summer holidays, which they can't buy at home. So, we have to make sure we're ready to showcase Christmas decorations they will truly treasure."