What: The project, run in partnership with the Toy Project, is part of the store’s ongoing sustainability efforts.

Why it is important: Selfridges customers will be invited to donate toys at the pop-up in the run up to Christmas. Donations can be made every weekend from 23 October to 18 December. These toys will either be sold back through the Selfridges pop up or the Toy Project’s north London store or given a second life and donated to children through the charity.

Curated in partnership with Selfridges, the edit of toys includes recycled puzzles, games, toy figures and mixed bags of smaller pre-loved toys which can be used for children’s parties alongside a collection of vintage toys and collectables.

SELFRIDGES CELEBRATES A CIRCULAR CHRISTMAS WITH PRE-LOVED TOY POP-UP