What: The new owners of Selfridges are all about upgrading the food hall and making the most of the real estate by opening a new hotel in disused building

Why it is important:  It is all about creating an experiential hub, thought as an ecosystem, with a luxury hotel connected to a top end delicatessen and food hall, surrounded by a carefully curated selection of brands and luxury products.

Within the framework of the revamp of the flagship store in Oxford Street, Sigma and Central Group plan to upgrade the food hall, which is according to them underexploited so far (all the more that the consortium excels in this part of the business in KadeWe and Globus) and to open an hotel and apartments in a portion of the building that has not been in use since 2008.

Selfridges’ new owners plan to open a luxury hotel in the flagship location