What: a sustainable collab between the upscale department store and luxury shoe label

What it is important: one of the biggest challenges for department stores is to stay relevant and offer exclusive products to win over the hearts of customers. One way to do so is through exclusive collaborations with renowned brands and labels. This particular collaboration mixes exclusivity with sustainability

The new capsule collection features pieces for women and men, inspired by signature styles from the Louboutin archive and launched online -the physical store still being closed. The particularity here is that all items are made from upcycled denim. Louboutin said that “denim is like black, always present somewhere, it’s a classic. It’s rare to not see it in a crowd”.

The collaboration is part of Selfridges Project Earth: reinventing retail, by giving denim jeans another life and reducing waste.

Selfridges and Louboutin launch upcycled denim capsule