What: As part of Metaverse Fashion Week, Selfridges has unveiled a virtual department store in Decentraland.

Why it is important: Selfridges joins more than 70 brands, artists, and designers in creating a new experience, intersecting fashion and technology.

In a LinkedIn post, Selfridges said: “For the first time, you'll be able to view the exclusive UNIVERSE NFTs by Paco Rabanne and Fondation Vasarely in-situ in our flagship metaverse store.”

It added: “This is the first meta department store in the history of Web3 and anybody can visit. Interact as a guest or attach your crypto wallet to access all features, while keeping your in-world progress and digital assets safe.”

Selfridges launches ‘first meta department store in history of Web3’