Selfridges launches exclusive masks line

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May 2016
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Nannette de Gaspé Beaubien, the Canadian private equity executive-turned-cosmetics entrepreneur has launched a namesake collection of high-tech face and body masks at Selfridges in London. Youth Revealed Restorative Techstile Masques come in five varieties, targeting eyes, mouth, face, neck and hands. They go on dry and aim to deliver active ingredients that penetrate multiple layers of the skin. The "disruptive technology" of the masks involves the creation of a reservoir under the skin that continues to slow release ingredients for six to eight hours after it's been administered. The masks range in price from 60£ to 85£, and are exclusive to Selfridges and selfridges.com.