Selfridges launches Beatles capsule collection

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Jul 2017
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Selfridges launches Beatles capsule collection
Selfridges launches Beatles capsule collection


UK fashion department store Selfridges has teamed up with the Beatles' Apple Corps to launch Sgt Pepper clothing. The '50 Years of Sgt Pepper's Lonely Hearts Club Band' capsule collection launches in London, Birmingham, and Manchester, and online; it coincides with the 50th anniversary of The Beatles' Sgt. Pepper's Lonely Hearts Club Band album. It is part of Selfridges' Music Matters campaign, which aims to celebrate the relationship between music and style, and which runs in store from 26 June to 18 October. The collection comprises T-shirts, sweatshirts, hoodies and a custom denim jacket.