What: New owners, Central and Signa, are wanting to refurbish the underutilised space that could be a real asset to Oxford Street, as part of their plans to be the ultimate luxury online platform.

Why it is important: A plan for expansion will be put into place to be present in 11 countries, including Italy, Germany and Switzerland in order to bring promotion and awareness to their omnichannel services.

Their plan is to highlight the Selfridges global brand, its merchandise and brand curation, and specifically its exclusive collections. They will use data and technology to make the customer experience more personalized.

Selfridges is redeveloping underutilised space on Oxford Street