What: On April 6th, Selfridges unveiled their new four-week pop-up that imagines the earth-conscious shop of the future.

Why it is important: The space allows customers to watch products of tomorrow being made up close, as the 2.3 meters tall 3D printing machine ABB IRB 5700 and to discover how innovative products made from atmospheric carbon, mushroom and pineapple leathers are created.

This supermarket of tomorrow is the latest manifestation of British upmarket retailer’s Project Earth sustainability strategy, which was introduced in 2020. It aims to “examine future shopping habits” and open “a conversation around consumption and physical ownership,” according to their creative director Emma Kidd.

This pop-up will also include a series of shoppable laser-cut corset belts and made-to-order dresses made with recycled ocean plastic from Iris Van Herpen, 3D-printed shoes by Jean Paul Gaultier and real-time tailor-made designs by artist Tejumola Butler Adenuga in collaboration with Crocs, as well as diamonds made with repurposed atmospheric carbon by Sky Diamond.

Selfridges is giving ‘The Corner Shop’ a spring update