What: The luxury department store has launched a made-to-measure service created in collaboration with eight brands.

Why it is important: The retailer has increased its fashion tailoring offer by 75% for spring 2023 in response to the increased demand for tailored clothing.

The participating brands are set to become residents in “tailoring workrooms” introduced to the store.

The service allows customers to make appointments online before attending one of the personal shopping suites in the department store’s London, Manchester, and Birmingham stores.

Selfridges hopes to encourage customers to purchase made-to-measure when purchasing luxury items as mindsets are changing around product lifespan in the industry. The luxury department store brings a unique brand mix that appeals to a broad range of customers and considers how people are dressing with this new offer.

Selfridges introduces made-to-measure offer