What: Traveling exhibition SUPERFUTURES curated by Berlin’s Reference Festival has partnered with Selfridges to bring the immersive exhibition of 13 experiential spectacles and surreal interventions by leading artists, brands and thinkers.

Why it is important: Throughout 2022, SUPERFUTURES will exhibit the concept of ‘tomorrow in the making’, inviting visitors to Selfridges to co-create the future through a year-long discovery period.

The exhibition presents a vision of a hybrid future, serving as a generative portal between the world-as-is and a predicted world-to-come by artists and creators with unique backgrounds. Staged within the familiar Selfridges retail environment, the installations have been designed to disrupt, provoke and inspire customers.

The partnership is representative of Selfridges’ commitment to reinventing retail to create a more sustainable future.

Selfridges hosts the SUPERFUTURES exhibition