Selfridges’ first live in Cantonese
What: Selfridges has been testing out livestream shopping experiences in Cantonese.
Why is it important: In 2021, Chinese consumers were expected to spend $300 billion on products featured in livestream shopping. As a result, Selfridges is learning firsthand about the potential and benefits of livestream shopping. A more immersive experience should lead to higher engagement, higher conversion and happier customers.
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