Department store Selfridges is partnering up again with fashion rental platform Hurr to launch its first-ever high-end fashion rental collection. The 100-piece curated selection, named the Selfridges Rental Collection, will be selected by the Selfridges team and includes over 40 brands.

"Taking the rental revolution to a whole new level, this pioneering move by Selfridges proves renting as a long term, sustainable part of their retail business and we are so happy to bring this to life through our rental service with Selfridges for the first time ever," HURR wrote on an Instagram post. The new service also contributes to Project Earth, a major sustainability initiative launched by Selfridges (read more here). The collection is available from 17 August 2020.

The London-based department store first collaborated with the rental platform back in February, when it hosted a HURR rental pop-up

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