What: Selfridges joins Paco Rabanne and Fondation Vasarely to create unprecedented store windows, in-store art exhibitions, pop-ups and NFTs.

Why is it important: This marks Selfridges’ first foray into the metaverse and it plans to simplify access for its customers, by making it possible to buy NFTs with a regular bank card over the counter, no need for crypto currency here.

Throughout the season, Paco Rabanne’s Spring 2022 range will be dropping throughout the store and be available to rent or buy. To embrace the store’s sustainability commitments Selfridges will also curate a mix of other products both new and pre-love featuring Vasarely-like designs.

The Corner Shop will also make available series of different items such as hand-painted Bamford watches, Globe Trotter luggage and “gift shop” items featuring Vasarely graphic artworks.

Selfridges enters the metaverse and NFTs