What: Gymshark, a leading athleisure brand, has unveiled its new line called Everywear, marking its expansion into wholesale through an exclusive partnership with Selfridges. This collaboration debuts Gymshark's first wholesale venture, with the Everywear collection now available in Selfridges' London and Manchester Trafford branches, as well as online.

Why it is important: This move is significant for several reasons. First, it represents Gymshark's strategic expansion into the wholesale market, broadening its reach beyond direct-to-consumer sales. Partnering with Selfridges, a high-end department store, enhances Gymshark's brand prestige and accessibility in key markets. This venture also indicates the importance of the London market for Gymshark's growth, as evidenced by its planned opening in Westfield Stratford City. The exclusive launch at Selfridges positions Gymshark's Everywear line as a premium offering in the athleisure space, catering to consumers seeking high-quality, versatile apparel for both sport and leisure.

Gymshark's latest initiative, the Everywear line, has officially launched at Selfridges, marking the brand's entry into wholesale and its first partnership with a department store. The Everywear collection, featuring both men's and women's athleisure wear, is characterized by its premium quality, minimalist color palette, and technical elements designed for everyday comfort and style. Available exclusively at Selfridges' London flagship and Manchester Trafford branch, as well as online, the collection represents a milestone for Gymshark in expanding its market presence and embracing wholesale. Noel Mack, Gymshark's Chief Brand Officer, highlights the significance of launching this exciting new line at Selfridges, emphasizing the milestone it represents in Gymshark's growth and its commitment to delivering high-quality, versatile athleisure wear.

Selfridges debuts Gymshark's ‘Everywear’ collection, marking wholesale milestone