Selfridges CEO Andrew Keith to depart after eventful four-year tenure

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 |  
Jul 2024
 |  
WWD
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What: Andrew Keith is leaving his position as CEO of Selfridges in the fall, to be succeeded by André Maeder, CEO of Selfridges Group.

Why it is important: Keith's departure comes after leading Selfridges through significant challenges and transitions, including COVID-19 impacts, a major ownership change, and strategic developments in customer experience and sustainability.

Andrew Keith, who joined Selfridges in 2020 and later became CEO, is stepping down this fall. His tenure saw Selfridges navigate the COVID-19 pandemic, a change in ownership with Central Group acquiring a majority stake, and the bankruptcy of co-owner Signa. Under Keith's leadership, Selfridges launched various customer-centric innovations and sustainability initiatives. André Maeder, the current CEO of Selfridges Group, will assume Keith's responsibilities. The transition comes amid efforts to enhance customer experiences and maintain Selfridges' high standards. Keith expressed pride in leaving Selfridges in a strong position and looks forward to new ventures.

Selfridges CEO Andrew Keith to depart after eventful four-year tenure