What: The retailer launched its Worn Again event to encourage customers to rethink their wardrobes and extend the life of their favorite things.

Why it is important: The initiative highlights old products rather than new ones, urging customers to shop secondhand, embrace repairs, and upcycle.

In September 2022, Selfridges accelerated its net-zero carbon-emissions goal, moving the deadline up to 2040 from 2050 as a promise to the Climate Pledge. The department store also set a target of ensuring that at least 45% of its transactions come from recycled products or circular services by 2030.

The Worn Again event will run for three months online and at its London, Birmingham, and Manchester stores.

There will be Swap Shops, a charity sale, and a “stock market” where items can be valued, traded, repaired, or upcycled. Customers will also be able to book services for repairs and customizations.

Selfridges will also be launching subscription and rent-to-buy services, welcoming the pre-owned furniture marketplace, Vinterior, as well as expanding its partnership with OOTO London, a luxury vintage clothing store.

Selfridges celebrates circularity with storewide event