Selfridges has opened what it claims is the first fully-functioning boxing gym in a department store. The gym which will run until the end of the month is a collaboration with BXR London, the first boutique boxing club launched in January last year. The 3500 sq ft space is located on the lower ground floor and offers 20 punch bags, and a ring that can be booked for 55-minute boxing classes.

The initiative can be seen as customer experience offerings in the same light as John Lewis's concierge service in Oxford and its sleepover experience in London; as well as House of Fraser and Debenhams plans to open yoga classes or a champagne bar.