Media brand Highsnobiety has linked up with Selfridges for a "first of its kind retail concept". The two have created The Co.Lab, located in the retailer's high-profile Corner Shop from 6 January to 9 February 2020. It features curated product drops and exclusive collaborations with labels. The collections featured are "at the intersection of luxury fashion and streetwear, as well as art, technology and design".

The multi-faceted, modular space will be customised to accommodate the weekly collection releases. The first drop features a collection of limited edition Highsnobiety merchandise created in collaboration with Colette's co-founder Sarah Andelmann and is available in the store, as well as online at the Selfridges webstore and on Highsnobiety's own site. This collection is released in support of the release of Colette, Mon Amour, a documentary about French concept-store Colette. [As Selfridges recently opened its cinema, it's taking advantage of the opportunity to further boost awareness of the collab. There will be exclusive screenings there of the documentary.]

Future collaborations in the next few weeks will include the release of Alyx by Matthew Williams, auctioneer Sotheby's, Prada and Maison Margiela. There is a sustainability element too with the opening of "an ethical and sustainable coffee shop pop-up" called New Ground.

Highsnobiety with Colette